Is There Enough Room for Two Kings in the Social Kingdom?
-The stats on Google Plus indicate how it’s important to pay attention to what metric you’re paying attention. -A wickedly exciting tool with wickedly exciting features – brought you by the guy who...
View ArticleOne User’s Wish-List for Facebook’s Advertising Platform
73% of US companies use social media as part of their marketing mix (Socialmediatoday.com, December 2011). 75% of brand ‘likes” on Facebook come from advertisements. (Mashable, January 2011) The 2011...
View ArticleThe Ego Driven Social Media Play: Only A Short-Term Gain
Let’s face it. There is a certain amount of ego that goes into a business’s social media play. At first it was just having a presence on the likes of Facebook, Twitter, YouTube, Foursquare, or any of...
View ArticleAre Facebook Ads Really “Display”?
In looking at display media statistics, the data overwhelmingly points to Facebook as the clear leader, both in terms of advertiser display spending, as well as in usage. According to data released by...
View ArticleSocial Media Monitoring Stops #SocialMarketingFail in Its Tracks
Somewhere at this very moment in a conference room somewhere in America, one marketing executive is telling another that they have to develop a social media presence. “We need to be on Facebook, we...
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